How do I start as a content creator on Instagram
What is the difference between an Instagram creator account and a business account? Do the new features of creator accounts address the need of brands and marketers to understand their audience better?
If you need more tools and features for effective communication with your audience, consider switching your account to a creator account. As Instagram algorithms become more complex daily, understanding the different types of Instagram accounts is becoming increasingly important for influencers and brands. The type of account you have can have a significant impact on your marketing strategy on Instagram.
In this article, you will learn all about creator accounts, how to create one, the differences between it and a business account, and its benefits. A creator account can greatly assist you in achieving your Instagram marketing goals.
What is an Instagram creator account?
In the early days of Instagram as a social media platform, anyone could have a personal account. With the advancement and development of Instagram, the possibility of creating a business account was also provided for users. A business account offers features such as Insights, more facilities for managing the profile, and better management of Instagram direct messages for brands. However, major brands and influencers sought access to more features to manage better and obtain more accurate information about their audiences. As a result, Instagram introduced the Creator account to meet the needs of this group of users.
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Who should use Creator account?
To understand the difference between a personal account and an Instagram Creator account, read this section carefully. Initially, Instagram only allowed users with over 10,000 followers to use a Creator account, but this restriction was lifted by Instagram in 2019. In fact, by adding the Creator account, Instagram pursues two perspectives:
Instagram aims to double its number of influencers. According to 87% of influencers, Instagram is the most popular platform they use. Instagram knows very well that influencers play a significant role in the progress of this platform and tries to attract and satisfy them by providing more services in the form of Creator accounts.
Instagram prefers to distinguish between business accounts and influencers. The features and tools available in Creator accounts are specifically designed for influencers interested in something other than traditional business models. Instagram has realized that the account management needs of brands and influencers are completely different.
Instagram has targeted specific users with the proposal of Creator accounts. If users want to change their account type, Instagram suggests the Creator account for “celebrities, content producers, artists, and influencers.
Instagram Creator accounts have provided new features to attract influencers. These features allow them to examine their followers according to more objective criteria.
What is the difference between a business account and a creator account?
This section will familiarize you with the difference between a business account and a Creator account. Despite the various features of Creator accounts, there is no reason to keep a business account unless you want to use powerful tools for analysis and planning to manage your account more easily.
If you want to promote your brand on Instagram and do not need prior planning for content production or managing multiple accounts simultaneously, changing your account to a Creator account is more suitable for you. With Creator accounts, you will have the ability to analyze and analyze more accurately. There is also more flexibility for introducing your brand through a Creator account.
Benefits of Creator Account on Instagram
Is switching your personal or business account to an Instagram Creator account worth? Yes! If you want to obtain more information about your audience and better manage your posts and messages, the Creator account provides various features. The benefits of the Creator account are described in this section.
Ability to categorize messages and manage direct messages
One of the biggest differences between a Creator account is the addition of a new header in the Direct Messages section. In the Direct section of Creator accounts, in addition to the Requests tab, there are also Primary and General tabs available.
These new headers help to categorize messages better, and this feature can be important for larger brands. Categorizing messages ensure that important messages are preserved among other less important messages. For example, you can place messages from friends, family, and colleagues in the Primary tab.
Activation of professional Instagram page analysis
Instagram Creator accounts have special features that provide more insights and accurate information about the growth and decline of followers. Creator accounts give influencers and brands more details about how and why their followers are changing.
Currently, business accounts can only display overall growth weekly. However, Creator accounts provide more details about followers’ daily growth and decline. Suppose your followers have significantly increased or decreased on specific days. In that case, reviewing the posts and content related to that day can help you identify effective reasons for the increase or decrease.
If you select a specific day on the growth chart and click “View Posts,” you can see all the stories and posts shared on that day. This information helps you determine the usefulness of your content.
The possibility of placing a link in the story (if you have more than 10 thousand followers)
Instagram Creator accounts have the option to add links to their Stories. However, to use this feature, you must have an account with over 10,000 followers or a verified Instagram account. This limitation may be removed in the future.
Adding a link to a Story is very easy. Choose your photo or video in the Instagram Story section, then click the Add Link icon at the top. In the pop-up window, enter your desired link. You must type in the complete URL address.
It should be noted that adding an IGTV video link to a Story can be done without any follower limitations for all accounts.
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Ability to display contact information
Instagram Creator accounts allow you to enable or disable your contact information. Business accounts automatically have options for making phone calls, sending messages, and emailing, but you can disable the “Contact” option in a Creator account.
How to switch an Instagram account to Creator Account mode?
If you want access to more data and metrics to produce better content and increase your Instagram engagement, follow the steps below to convert your account to a Creator account. With a Creator account, you can also have more control over Direct Messages and contact information. Note that by switching a personal account to a Creator account, your account becomes public. The process of switching to a Creator account is very simple, and by following the steps below, you can create a Creator account.
Step 1: Go to the settings.
Click on the menu located in the top right corner of your profile.
- Then, you can click the “Settings” option in the menu at the bottom.
- Now, in the settings, click on the “Account” option.
- If your account is private, click on the “Switch to Professional Account” option, and if you have a business account, click on the “Switch to Creator Account” option.
- If your account is personal, you will be asked: “Which account type is right for you?
- Select the “Creator” option and proceed to the next step.
Step 2: Create your Creator account.
- From the available options, choose the appropriate category. Select an option that provides the best description of you and your brand. Click on the “Next” button.
- In this step, you can link your account to your Facebook page. Then, you need to enter your contact information and specify whether you want to display this information on your profile or not. You can edit and change the information you enter at any time.
At this point, the creation of your Creator account is complete, and you can see new features in your account.
Conclusion:
An Instagram Creator account provides easier management of your page. With this type of account’s various features and tools, you can gain much more accurate information about your audience. By using these analyses and insights, you can be more successful in achieving your goals.
In this article, you became familiar with the benefits of a Creator account and how to create one. Using the information provided in this article, you can easily convert your account to a Creator account and use its features well. An Instagram Creator account is suitable for influencers and those trying to create their unique brand. Instagram will likely add more efficient and numerous features to Creator accounts. Additionally, the number of Creator accounts is expected to increase daily.
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